The plot thickens. Apparently, today's the day Motivate is signing with Haymarket to take over Campaign, having barely let the ink dry on the termination agreement with ITP. Furthermore, a well-placed media source has said Haymarket has already bought into Motivate and may increase their shareholding.
I should point out that the rumour mill has gone into turbo-overdrive over the fate of Campaign, etc. People have been musing over Ian Fairservice's exit strategy since the dawn of time, but this looks like a realistic scenario. This way, the Motivate supremo keeps his finger in the publishing pie, while cashing in part of his retirement plan.
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This licensing deal should happen but it hasn't been signed yet, according to the principals. And while there may have been talks on an equity stake, nothing is immminent, they say.
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