Monday 8 December 2008

The abs and the abs not

Is the Dubai fitness market in good enough shape to support two niche mens magazines? ITP have launched Men's Fitness and Motivate will soon launch magazine juggernaut - or gay icon, depending on which side of the gym you stand - Men's Health. It's going to be Reebok's at dawn down Garhoud way.


Great post and great title courtesy of an anon - thanks.