Tuesday, 20 February 2007

Painting a glossy picture

Following the Bahrain business paper recruitment, it's time for part two in the series Violations of the Trade Description Act.

This advert ran in the Guardian Jobs section and the first part of the ad is pasted below. I didn't have the heart to copy the second half as my computer crashed over the words "amazing country" and "the world's fastest-growing media climate".

Dubai’s leading publishing house requires an editor to work on their flagship insurance title, the leading publication of its kind to the Middle East. The company has a strong reputation, with its publications being circulated to senior figures within global blue-chip companies.

Which company do we think has decided it is Dubai's leading publisher this week? Could it be ITP? No. Motivate? No. Previous incumbent Al Hilal? No? Shame on you if you didn't guess the correct answer - The Media Factory.


Anonymous said...

so, who would you nominate as dubai's leading publishing house? i know it's a tough one, but let's vote! i'd like to say the trends/communicate stable, but they are probably too small/niche/unread to qualify. and fortunately for them with regard to shuaa, they actually paris-based. so, through gritted teeth, i'd have to say: ITP.

Anonymous said...

much as i hate to agree, i would say itp too. they have volume, and good franchise titles. but in terms of keeping their staff happy, or keeping them at all, they rank pretty low.