Monday 19 July 2010

WTF Publishing LLC

Thread request:
Can anyone tell me how these magazine survive as they don't appear to have any advertising to speak of... and they can't all be Lebanese vanity projects can they?

UNFAIR
Brownbook
Desert Fish
IN Magazine
Virtuosity
Men's Style
Fur & Feathers

14 comments:

adnan said...

Unfair just started out and brownbook has a fair amount of overpriced ads.

adnan said...

Desert Fish is a quarterly magazine so it doesn't need to be put out a lot. Most of its content is done by the magazine owner who is a photographer and he runs his own studio in dubai. the magazine serves as a way for him to showcase his and his friend's work. so it works out for him.

Anonymous said...

i dont think any of these titles are needed, are they?
would/has anyone ever purchased one?
still, if someone has the chequebook, it keeps people in jobs and nobody has to pick one up..

Anonymous said...

are we reading the same brownbook? it has lots of high-end ads.

Anonymous said...

The same can be said for the whole of TMF's portfolio nowadays, as none of their magazines carry any advertising.

Anonymous said...

another boring post.
dubai is a media graveyard nothing of any interest every seems to happen except for a lot of crap magazine being published and not sold and a lot of dull whinging from disaffected talentless expats and bombay wallahs.

Anonymous said...

On another note, has anyone else heard the rumour that Motivate will soon shut its doors? Apparently, it's on the verge of going bust and looking to sell off its main titles.

Admittedly, I've only heard this from one person who knows someone at the company, so can anyone shed anymore light?

Anonymous said...

GN massive layoffs? New thread please if anyone has any juice on this.

Anonymous said...

Brownbook is a good magazine and makes a profit. Unfair is run by a girl with a very rich daddy. The rest are produced do cheaply, one ad (from the publisher's media buyer mate) takes care of all costs. Fur & Feathers is not a magazine, but a cruel trick played on unsuspecting readers.

Anonymous said...

Brownbook has a new editor - Chris Lord, the ex-Time Out Art writer.

The latest issue was pretty good and it's a well-designed mag too. It's usually worth a read.

Anonymous said...

Brownbook always looks good. Very Monocle in it's style. Text is a little poor though, definitely needs tightening up, but a decent enough magazine.

Anonymous said...

what is the point of Brownbook? ie who is it designed to appeal to and who would the advertiser therefore be?
Nice looking..

Anonymous said...

Men's Style went down over a year ago. Last I heard, they weren't planning to re-launch it.......

Anonymous said...

Brownbook is targeted at middle eastern readers as it is an urban guide for the middle east... but it is also interesting for tourists or westerners who want to visit the middle east.. It is unique in the sense that no other magazine is focussed on the MENA region like brownbook is