How about we do PR for a while. Stop sending me 2009 calendars, stop 'reverting shortly', stop saying 'do you remember me, we worked together with...' (yes moron, i remember you - I'm not 94 years old). Stop filling every press release with the following words: solution, integrated, delighted, strategic, iconic, leading, inaugural.
Who gives a crap if a two bit company has been 'awarded' a contract? if the company is listed maybe, but most aren't so why bother - all it does is tell people how small the company actually is. Why do you approach me about clients you clearly know nothing about? Why do you think i would like to go to dinner with your insurance company client - even if it is free! If i say i'm not interested why do you approach my colleagues trying to get in that way - no means no!
Why, if your client's stock price is going down faster than a Somali hooker, aren't you having them talk to the public about how great their order book is? What the hell is your job if not to make the company more viable to investors?!?!?!
I could go on but i also know my co-media member friends will want to shout loud about the utterly ridiculous crap they receive and deal with each day. PR in the UAE, its not just the media that is full of people who couldn't get a job anywhere else.
Is there still no love lost between PR and media? If there are so many ex-journos in PR, why are the press releases still craply written? And, do any PR people have any balls? And do any of them truly understand deadlines - especially for news wires?
Update: and what happens when a magazine like MEED hires JiWin to do its PR? At a time when the construction and real estate industries are falling apart, will MEED have to stick its neck in to avoid upsetting some of JiWin's clients, like Sama Dubai, Tatweer, Tecom and Dubai International Capital?