Motivate is now officially on the market, as Obaid al Tayer apparently doesn't want to buy out Ian Fairservice.
Any ideas what will become of this bastion of Dubai publishing? And what will happen to Ian, the Godfather of Advertorial?
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19 comments:
aqxfeKeep your eye on Haymarket...
What do you mean by "oficially"?
noooooooooooo........ the worthless m mafia will spread their dirty politics like cancer wherever they join and spoil the environment as they did in Concept
Curious how this will affect the employees. Of course, as nothing has happened, things can just continue on as they are!
I'll take Motivate off Ian's chubby hands for a fiver!
http://www.arabianbusiness.com/517132-motivate-denies-sale-rumours?ln=en
oooh I wonder what will happen to all the talentless people working there, if Motivate is bought over by Haymarket.
A lazy slob of a senior editor at Motivate even gets high-school interns to write cover lines and content pages.
Seems to me that DMO is losing its sense of rumour.
so what's the skinny on this? motivate are (naturally) denying all.
haymarket don't sound that interested (why invest when they can cream off %s flogging rights to their fringe products with no outlay?)
would be very ITP to buy out a rival - they have done in the past...remember them taking Society Dubai's launch staff for no particular reason other than to destroy it before it became a serious rival to anything ITP were planning) but I can't see that happening in this case.
and, the $1m question, any staff left there who may be worth employing elsewhere? or are they all doomed? or, is this the best possible scenario for the staff - some investment in staff and, perhaps, less emphasis on churning out advertorial puff pieces?
any thoughts?
The vast majority of Motivate staffers are awful. Just look at the end product. Advertorial nonsense.
Motivate cannot keep good staff and as long as management buries its head in the sand as to why the good people stay on and only the dead wood lasts, the company will never progress.
Fairservice had it good when he was the only player in town but he has too much competition now but isn't prepared to acknowledge this fact. Just say 'Time Out' or 'Viva' to him and watch him turn purple with rage. It's kinda funny...
Credit to Fairservice for what he began, how he did it and when he did it...but he really should have invested or sold up when the signs were there that ITP were to lose the IT emphasis and enter the consumer fray against him. IMO.
Why? Motivate's publications don't lose anything in comparison to ITP's offerings.
anon @ 15.00 : sadly, you're delusional. Even Motivate staffers wouldn't have the chutzpah to claim their mags are as good as ITP. And that's not to claim ITP is the be all and end all - their mags are just better.
That's just ridiculous. Ahlan? Grazia? etc.
Motivate's writers aren't particularly better or worse than those in other companies. It's just that most of them have left.
What's up with Ahlan & Arabian Business applying for an audit, only to forefeit at the last minute?
ITP like to blow their trumpet about being transparent and accountable by auditing 'some' of their titles, but when the figures don't go their way they conveniently forfeit their audit statement...that's about as transparent as dubai creek.
What? Anil Bhoyrul's ever so insightful and groundbreaking piece on going to China with Sheikh Mo didn't cause that issue of Arabian Business to sell like hotcakes? I'm astounded.
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